The Rapture - Get Myself Into It
Former NME favourites and zeitgeist surfers The Rapture had the advantage back in 2003 of actually being rather good, doing house music “their way” and spawning cowbell-bashing dancefloor fave 'House of Jealous Lovers' along the way. Even if they did join Radio 4 in stealing their tinny Telecaster twang straight from '79 era Gang of Four.
Now they return with a new sound, less raw than before and somewhat less exciting for it. This sounds like some half-forgotten mid-90's hit with Gregg Alexander from the New Radicals (remember them?) on vocals. Short strokes of guitar, a dollop of sax and a clipped, circular rhythm breed a catchy but repetitive chorus of “gotta get myself into it” that good ol' Radio is sure to love, but will leave those who remember their previous spiky racket feeling short-changed. Let's just hope this is the shallow end of their forthcoming new album, or The Rapture may find themselves quickly rendered irrelevant.