Biz - Long Way Down

Natasha Footman 19/03/2006

Rating: 2/5

Biz - The star of 2005's award winning Coca-Cola “Real Fans” Football League 3 million advertising campaign. That says everything, really; this guy is a mainstream, safe pop label's dream.

Long Way Down is a pretty song which wouldn't feel out of place on a Bridget Jones' Diary soundtrack. The lyrics are terribly unimaginative, made to fit into the rhyming pattern rather than just hold their own, but the melody is of true sing-along quality. Biz does have a genuinely good voice and it is a shame that it has been wasted on such a mediocre song that doesn't challenge his vocals in any way.

A nice song, and that's as far as it goes. Day-time radio material, Long Way Down isn't anything exceptional from this budding mainstream pop star.